BBC: "brilliant fun!"
BBC's very popular Inside Out program covered the ULTra London Heathrow system, with reporter Josie d'Arby serving as the first member of the public to take a ride. "Something from a James Bond movie. A serious bit of kit. It's so Star Trek. Incredibly quiet, smooth. Not quite normal. It's weird, completely weird. Brilliant fun." Featured in the segment are ATS Founder Martin Lowson, ATS CEO Phil Smith, BAA PRT Manager David Holdcroft ("Very green. Really good passenger service. Fun."), and ATS Vehicle Manager Adam Ruddle. The short BBC News story can be found here, but the video segment is not playable in the United States: http://news.bbc.co.uk/2/hi/technology/8377030.stm. Stills and transcript from the TV program: prtschtuff_link
- As of Feb 16, 2010, there are now 17 vehicles at the London Heathrow ULTra site.
- Times of London lists ULTra as one of 20 climate-saving solutions in their Sunday feature article entitled "20 proven ways to save the earth." http://www.timesonline.co.uk/tol/news/environment/article6931775.ece
- The UK's Sustainable Development Commission identifies PRT as "the ultimate in changing vehicle behavior" in the report entitled: "Smarter Moves: How Information Communications Technology can promote Sustainable Mobility." http://www.sd-commission.org.uk/publications.php?id=1050
- Harvard Business School Professor Benjamin Edelman recently published a case study on PRT and drove around a major Silicon Valley office park with ATS, envisioning PRT. "Business and communities small and large are increasingly aware of PRT as a ‘green' solution to multiple transportation problems from (in)convenience to price to congestion. I'm convinced that PRT creates huge value-reducing automobile congestion, and getting passengers to their desired destinations more quickly and more reliably. I'm particularly struck by the use of PRT to increase the value of land that might otherwise be viewed as undesirable. Consider a parcel that's a bit beyond walking distance from the subway, restaurants, and the like. Right now, a developer must accept a dramatically reduced price for that kind of land. But PRT could connect outlying buildings directly to a subway platform and a restaurant district." http://hbswk.hbs.edu/item/6333.html